Trademark is a
sign for consumers to identify the goods or services of each company from those
of others.
Since trademark registration is
not mandatory, many entrepreneurs (especially startups) feel that it is not
required and will eat up their funds. Unfortunately this is a very wrong
perception and when they realise this it is too late.
In my opinion, trademark registration should be done before
starting your business. Reason for this are:
1.
Before
filing trademark registration application public search is performed. This is
done to check whether there is an existing same or similar name already
registered. This helps in ensuring that you do not infringe someone else’s
trademark as it may lead to expensive law suit.
2.
You
can prevent others from using your brand name and reap the profits of your hard
work. This will help you in keeping check on duplicate products/services in
market to reap the profits from your hard earned goodwill.
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